Streaming & Social Media

Jono Das
Tue, 14 Apr 2020 09:18:14 +0000

PRESAVE / PRE-ADD

Presave (Spotify) and Pre-adds (Apple Music) should be an important part of your pre-release campaign.

Specific digital tools can allow you to connect fans with your music ahead of digital release. By opting-in to a Presave campaign via a custom landing page, fans will often:

Have your track/album added to their streaming library automatically on release

Be added as a follower of your artist page on their chosen platform

Be added as a follower of a playlist created by you on their chosen platform

Provide their email address and permission for it to be used in marketing communications

There are a number of digital platforms that can you can use to generate a Presave/Pre-add landing pages, including Presave.io, Toneden and Show.co.

Alternatively Kartel’s Marketing Services offers a bespoke and fully managed service which can incorporate all of your digital marketing requirements – for more information and pricing please contact: support@kartelmusicgroup.com

PRE AND POST RELEASE SOCIAL SHARE

Social media should be a key driver pre and post-release of your music. It can be used to promote music to your fans and also to acknowledge support from DSPs to further develop relationships with curators and key platforms. Make sure you post about any playlist additions; key streaming milestones; and generally anything that contributes to positive momentum around your release.

Using Linkfire links on social media is an effective means of directing your fans to your music, allowing them to select the specific platform they use. Check out an example for Morcheeba’s most recent album ‘Blaze Away’: morcheeba.lnk.to/blazeaway

Kartel can support your release across social media via our RELEASE SUPPORT PACKAGE, which includes help from our industry leading Marketing Services team to ensure your release is as effective as possible across social media and broader digital marketing strategy. If you would like to know more please contact our support term.

Email: support@kartelmusicgroup.com﻿